USAnswer

Communications Industry in Portland, Maine

The Case

Laurence and his co-worker Andrew of USAnswer reached out to me needed their website redesigned. They noticed that any potential client that was going on their website quickly turned away because of the unpersonalized design and content they had. They were losing hundreds of dollars a month because of this. 

Laurence knew what he wanted the website to look like, and wanted to be heavily involved with the process. Offering his input at every corner. He wanted a new logo that was simple, popped, and had the United States outlined. He wanted the rest of the website to be straightforward and quick to process through. From the time a potential client clicks on the website to when they click ‘submit payment’. He also wanted to implement SEO to get to his goal of getting onto the first page of Google.

Laurence’s Requirements:

  • Complete Redesign
  • SEO
  • Uses ‘Retro Girl’
  • New Logo

Deliverables

Starting with an Elementor friendly template, I created a completely customized website for them. They wanted to keep the majority of the content that they had from their previous website, but they wanted me to go over the copy and edit it accordingly.

While creating the logo for them, a few iterations were created, which lead to the rest of the branding structure for the website.  As for SEO, a lot research about their local market is being done to increase their search ranking.

Website Design
SEO
Logo Redesign

The Result

USAnswer, is now ranked on the 1st and 2nd pages based on their local market, converting potential clients into clients.

They have also been receiving many more inquiries, leading them to sales.

What can I say? Alice Buswell gave us the best website we’ve ever had and we’ve had more than a few. Alice is amazing in so many ways- competence, creativity, knowledge, balance, intuition, speed and effectiveness. She is also great in dealing with a complete pain in the butt like me with no sense of (outward anyway) frustration. In my defence, which Alice appreciated, I know what I want and how it needs to feel, though sometimes I have a hard time explaining it. Alice, with the patience of a saint is driven to get there to make the intangible tangible. Her deep interest in archery and its Zen ethos, manifests itself in all she does, with confidence, humility and passion. 
 
On the marketing side, her interest in and keen understanding of Search Engine Optimisation and working within Google’s algorithms has already yielded results for us. For full service website development and marketing, Alice Buswell is second to none.

Laurence Kelly

CEO and Founder

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