BDS Fastener
Industry: Industrial Distribution & Manufacturing Supply
Platform: WordPress + Elementor Pro
Sitemap: Octopus.do
Services: Website Redesign, UX & Sitemap, Design, Development
Role: Creative Lead, Stellar Blue Technologies
Year: 2023
BDS Fastener
BDS Fastener is a family-owned, full-line fastener distributor. In an industry where a lot of companies can sell you the same bolt, what sets BDS apart isn’t the fasteners, it’s the value-added services wrapped around them: managing a customer’s inventory, kitting parts into ready-to-use bundles, custom packaging, and small assembly.
The brief was to redesign their website so those value-added services took center stage, and to place calls to action throughout the site so it was always easy for a potential customer to reach out. In short, turn the site into a tool that shows what makes BDS different and makes it simple to start a conversation.
The Challenge
For a distributor, the website’s job is to sell the difference, not just the parts. That shaped everything.
- The value-added services are what set BDS apart, so they needed to be front and center, not buried
- Prospective customers needed to immediately understand services like VMI, kitting, packaging, and assembly and why they matter
- Every page needed a clear, natural path to contact, so an interested buyer never had to hunt for how to reach sales
- The site had to feel credible and organized, a fit for an ISO-certified, quality-focused distributor
- The structure had to make a range of services and products easy to navigate for busy B2B buyers
Scope of Work
The goal was to create a website that:
- Features BDS’s value-added services prominently and clearly
- Places calls to action throughout so contacting BDS is always one click away
- Makes it easy to get in touch from anywhere on the site
- Presents products and services in a clear, organized structure
- Gives BDS a modern, credible presence that matches their reputation for service
I designed and built BDS Fastener’s website around a single idea: make what sets them apart impossible to miss, and make reaching out effortless.
Strategic Foundation
- Mapped the sitemap and structure in Octopus.do, organized so the value-added services led the way
- Prioritized the two things that drive BDS’s business: showcasing their services and generating contact
- Structured products and capabilities so a busy buyer could find what they needed fast
Featuring the Value-Added Services
- Built a Capabilities and Value-Added Services experience that put BDS’s real differentiators up front: VMI, kitting, custom packaging, and assembly
- Presented each service clearly, so a prospect could quickly understand what BDS offers and why it matters to their operation
- Let the services, not just the product catalog, tell the story of why BDS is worth a call
Calls to Action & Contact
- Placed CTAs throughout the site so reaching out was always within reach, from any page
- Made the path from “interested” to “in touch” short and obvious
- Designed the site to work as a lead-generation tool, not just a digital brochure
Design & Development
- Designed and built the site directly in Elementor Pro, working straight in the tool rather than mocking it up separately first
- Applied responsive design so the site held up cleanly from desktop to mobile
- Ran design review and client feedback through Markup.io for clear, trackable input
Why This Project Matters
This project is a good reminder that the “unglamorous” industries make some of the most satisfying design work. A fastener distributor might not sound flashy, but the challenge was a real one: take a business whose true value lives in its services, not its products, and build a site that makes that value obvious and easy to act on. Turning “we sell bolts” into “here’s why customers stay with us” is exactly the kind of problem I like to solve.